Occupational Medicine 1996;46:265-274
© 1996 Society of Occupational Medicine
The Fort McMurray demonstration project in social marketing: health- and safety-related behaviour among oil sands workers
Northern Alberta Occupational Health and Safety Resource Centre Edmonton, Alberta
This is the first round in a series of surveys conducted in Fort McMurray as part of the Fort McMurray Demonstration Project in social marketing. This component of the survey was intended to focus on the most prominent group of employed workers in the community and to compare their patterns of response with the community as a whole. Respondents to the survey were overwhelmingly male (96%), married (72.9%) and living in households of two to five persons (87.9%). They were predominantly aged 30–44 (55%) and graduates of high school (53.5%). Younger male workers (below age 30) were more likely to have a high school diploma (78.3%) or some additional technical or vocational training (21.7% compared to 12.5% overall) and to be unmarried or separated. Attitudes toward safety-related behaviours were stronger than for respondents from the community as a whole. Approximately 70–100% of all age groups and both sexes showed strong agreement with attitudes involving child car seats and the unacceptability of drinking and driving. These attitudes include strong advocacy of vigorous enforcement of occupational health and safety standards. However, they showed a variability similar to the community as a whole in behaviour at home compared to work, generally reporting more consistent use of personal protection on the job than in their own homes, particularly hearing protection. Even so, they were much less likely to perform stretching and warm-up exercises prior to exertion than community residents in general. The potential may exist to transfer the technology and attitudes from workplace health and safety to community safety. One possible strategy to accomplish this is to involve workers in this industry directly in community initiatives. This strategy may be generalizable to any community in which there are major employers who place a heavy emphasis on risk control and occupational health and safety.
Keywords Alberta; health promotion; injury control; oil sands; safe communities; social marketing; worker attitudes; workplace safety
Received 16 April 1996
Accepted 7 June 1996
Correspondence and reprint requests to: Ms Lynda Watson, Director, NAOH & SRC, Occupational Health Program, University of Alberta Faculty of Medicine, Edmonton, Alberta T6G 2G3, Tel: 403 492-2783